Madara Cosmetics

The Founder

  • Lotte Tisenkopfa-Iltnere

    “As a child, I spent my summers exploring Latvian nature, picking wild herbs and listening to grandmother’s stories about their healing properties.”

    MÁDARA was founded in 2006 by Lotte Tisenkopfa-Iltnere, and is based in Riga, Latvia. Lotte’s fascination with nature’s treasures grew into a serious research interest. MÁDARA pioneered Northern ingredient innovations 15 years ago in partnership with biologists and dermatologists

Ingredients

  • From revitalising birch water to antioxidant-rich herbs and even mushrooms, Madara extracts their actives from natural sources to deliver the highest concentrations of essential nutrients that help improve skin condition.

    All products are natural and organic certified, expert-developed and produced at our factory in Riga, Latvia.

     

    MÁDARA has earned recognition with an unconventional approach to natural beauty, eccentric actives and tinted product expertise.

    Our formulas are Free from

    • Parabens
    • Mineral Oils
    • Silicones
    • Chemical UV Filters
    • PEGs and GMOs
    • Artificial and Animal-derived Colourants
    • Nano Materials
    • Synthetic Fragrances

    Natural cosmetics speak the same
    language as your skin does.

    Based on natural, responsibly sourced and carefully processed ingredients, MÁDARA formulas are rich in vitamins, antioxidants, omega fatty acids and other precious actives, essential for the skin’s health and wellbeing.

    With 95% of plant-based ingredients coming from organic farming, MÁDARA supports organic agriculture and biodiversity, restricting the use of chemicals.
Shop Madara

  • Sustainability without greenwashing

  • A range of selected ingredients

  • Full transparency

  • Process safety

  • Independent supervision.

We choose conscious packaging solutions, including post-consumer recycled and plant-based materials, and even recycled waste, removed from the oceans.

This lets us give a second life to the existing plastic pollution and spare the planet from CO2 and newly produced plastics.

Recyclable primary packaging since 2006

Post-consumer recycled materials

Recycled ocean waste

Plant-based plastics

Recycling programme in brand stores

Studio Location

69 Wyle Cop

Shrewsbury

Shropshire

SY1 1UX

We are located above Juliet Chilton on Wyle Cop. Entry is via the shop front for day time appointments & through the back entrance for evening appointments

Parking

Shrewsbury St Julian's Friars Car Park

SY1 1XL

NCP Shrewsbury Wyle Cop

SY1 1XE (this car park fills up quickly!)

Abbey Foregate Public Car Park

SY2 6AH

  • YOU are beYOUtiful

    We believe that all skin colours, all ages, all hair types, all face shapes and every body size is beyoutiful & you deserve to find a place where YOU know YOU matter as much as everyone else

  • YOU are welcome

    We are always welcome here! Ask questions, message us & say hi, tell us your skin story, share what works & doesn't work for you. Just BeYOUtiful is all about YOU!

  • YOU are important

    Whatever brought you to us, we are interested! Your skin concerns matter and your beauty needs aren't anything to be ashamed of. YOU are special & we are here to help