the emiko skincare ritual
To start your ritual turn to:
Cleansing Scrub
YUZU
Start your Japanese ritual with this incredible cleansing scrub. This can be used 2-4 times a week as part of your evening double cleanse. The scrub is made up of an oil so this is a very gentle & nourishing scrub.
CLEANSING GEL
DEEP CLEAN
Look no further, because now you have found Deep Clean! A gel cleanser that turns to a milk with added warm water. This lifts off everything that you want to remove whilst nourishing your skin with beautiful ingredients.
"EMIKO IS SO TRANSPARENT ABOUT INGREDIENTS & THE ORGANIC MAKE UP OF HER PRODUCTS. WHAT IT SAYS ON THE LABEL IS TRUSTWORTHY & TRUE. THIS IS THE KIND OF BRAND THAT MAKES ME SMILE!" AMY
we are excited to share with you
Nippon Essence EGCG
Nippon Essence EGCG is your quiet multi‑tasker — hydrating, gently refining, tightening pores & boosting elasticity whilst keeping skin balanced. Light enough to layer, powerful enough to be the step you never skip.
EGCG (epigallocatechin gallate) is the most abundant antioxidant found in green tea leaves. It helps neutralise free radicals, calm inflammation, protect collagen and reduce excess sebum — making it a powerful ingredient for balancing, soothing and strengthening the skin.
The Ritual So Far
Japanese Beauty
Japanese Skincare
Japanese Skincare
Japanese Skincare
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EMIKO Glow Cream 50ml At Just BeYOUtiful, we carefully select skincare that delivers visible results while remaining kind to the skin — and the EMIKO Glow Cream 50ml is a...
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EMIKO Yuzu Cleansing Facial Scrub 65ml At Just BeYOUtiful we believe in skincare that feels effective yet kind — and this EMIKO Yuzu Cleansing Facial Scrub 65ml is a perfect...
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Pre order available on all products out of stock! Will be sent once received in store! Experience the ultimate in gentle, yet effective skincare with our fragrance-free gel to milk...
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Leave-on NIPPON Essence & EGCG provides quick hydration, pore cleansing and tightening, improved skin elasticity, and gentle exfoliation, all in one essential skincare product. Full list of Ingredients *Rosa Damascena...
Emiko Glow Hyaluronic Cream
EMIKO Yuzu Cleansing Facial Scrub
Emiko Deep Clean Gel to Milk Cleanser
Emiko Nippon Toner
and now for
Clean Hydration
MOISTURISER
Glow Cream
A lightweight yet deeply nourishing - keeps skin plump, smooth & comfortably hydrated.
day time oil
All Day
Calms reactive skin, restores balance, locks in moisture & leaves a soft sun‑kissed glow.
night oil
Beauty Sleep
An overnight oil that boosts Vitamin A to repair and firm.
Shop The Whole Collection
Japanese Skincare
Japanese Beauty
Japanese Skincare
Japanese Skincare
Japanese Beauty
Japanese Skincare
Just BeYOUtiful FAQs
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We hope you love your purchase, but if you change your mind you may return unopened, unused products within 14 days of receiving your order.
To be eligible for a return:
- Products must be unopened, unused, and in their original packaging
- Seals, hygiene stickers, and outer cartons must be intact
- Returns must include proof of purchase
Due to hygiene regulations, we cannot accept returns of opened skincare, makeup, or beauty tools, unless the item is faulty.
Customers are responsible for return postage costs but a credit of £4 (our current postage costs) will be added to your account.
If your item arrives damaged, faulty, or you receive the wrong product, please contact us within 48 hours of delivery.
We will offer:
- a replacement
- or a full refund
- or a credit
Please include photos of the issue so we can resolve it quickly.
Gift cards cannot be returned.
Please send any returns to:
Just BeYOUtiful 69 Wyle Cop Shrewsbury SY1 1UX
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Many are, but not all. We love vegan products but we also love ingredients such as honey for their healing and natural qualities so we are not a vegan only company.
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We currently ship within the UK only but look forward to offering international shipping soon.
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Not only do we specialise in clean, evidence‑based beauty with a strong focus on ingredient transparency, but we are also founder led by a professional clean makeup artist who has a deep understanding of the beauty industry as well as the clean beauty market. We are committed to offering a personalised experience to shopping that other big online brands will not provide and we will not overwhelm you with as many products as possible. Instead we focus on stocking specific products from specific brands that fit into all routines for all skin types. Just BeYOUtiful is designed to be a gentle and comfortable shopping space where your needs are catered to and you feel seen and understood.
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Every product that we stock is pre-tested by our founder Amy Dyas to understand how the product works, feels and smells so that we can give you evidence based information and so we know what we are selecting. A lot of the brands that we stock have been known to Amy through her work as professional clean makeup artist in the fashion industry and others have been sought out for their reputation and confirmed performance.
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Not necessarily — and intentionally so. We champion safe, non‑harmful synthetics alongside botanicals because they’re often more stable, effective, and gentler for sensitive skin. We choose products based on safety, performance, and integrity. We are not against science in the clean beauty industry as long as it is safe and beneficial.
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Yes. We only stock brands that are cruelty‑free and compliant with UK/EU regulations, which prohibit animal testing for cosmetics.
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Yes — personalised recommendations are a core part of what we do. Whether you’re building a routine, choosing a skin tint, or navigating sensitive‑skin concerns, we offer tailored, honest guidance based on your needs.