Many are, but not all. We love vegan products but we also love ingredients such as honey for their healing and natural qualities so we are not a vegan only company.

We currently ship within the UK only but look forward to offering international shipping soon.

Not only do we specialise in clean, evidence‑based beauty with a strong focus on ingredient transparency, but we are also founder led by a professional clean makeup artist who has a deep understanding of the beauty industry as well as the clean beauty market. We are committed to offering a personalised experience to shopping that other big online brands will not provide and we will not overwhelm you with as many products as possible. Instead we focus on stocking specific products from specific brands that fit into all routines for all skin types. Just BeYOUtiful is designed to be a gentle and comfortable shopping space where your needs are catered to and you feel seen and understood.

Every product that we stock is pre-tested by our founder Amy Dyas to understand how the product works, feels and smells so that we can give you evidence based information and so we know what we are selecting. A lot of the brands that we stock have been known to Amy through her work as professional clean makeup artist in the fashion industry and others have been sought out for their reputation and confirmed performance.

Not necessarily — and intentionally so. We champion safe, non‑harmful synthetics alongside botanicals because they’re often more stable, effective, and gentler for sensitive skin. We choose products based on safety, performance, and integrity. We are not against science in the clean beauty industry as long as it is safe and beneficial.

Yes. We only stock brands that are cruelty‑free and compliant with UK/EU regulations, which prohibit animal testing for cosmetics.

Yes — personalised recommendations are a core part of what we do. Whether you’re building a routine, choosing a skin tint, or navigating sensitive‑skin concerns, we offer tailored, honest guidance based on your needs.