The Just BeYOUtiful Studio is a calm, welcoming space in the heart of Shrewsbury, created for personalised beauty experiences and thoughtful care
The Just BeYOUtiful Studio
A calm, curated space for makeup, skincare and specialist beauty care. Somewhere to relax and escape to.
Our Clean Beauty Philosophy
Products chosen with care for their performance, quality and skin/health friendly ingredients.
YOUR Experience With Us
A space designed for confidence and calmUnrushed, one‑to‑one appointments where you can relax, learn and feel truly supported.
Meet Amy
Just BeYOUtiful was founded by makeup artist and clean‑beauty expert Amy Dyas. The Shrewsbury studio reflects her commitment to honest beauty, personalised care and carefully curated products that genuinely support real skin. Every item is tested and approved by Amy to ensure clients receive only what truly works.
About Our Studio in Shrewsbury
Just BeYOUtiful is a UK‑based clean‑beauty studio on Shrewsbury’s Wyle Cop, recently named Britain’s best high street. Every appointment is one‑to‑one, giving you time, attention and a calm, unrushed experience. We welcome all ages, skin tones and abilities into a warm, supportive space designed for real skin.
Our Experiences
Personalised Clean Beauty experiences, all delivered in-house at our Shrewsbury studio.
Masterclasses and Events
We regularly hold makeup masterclasses and beauty events at our studio
Loved by Our Clients
A few kind words from clients who’ve visited our Shrewsbury studio.
I learned so much!
I attended Amy’s Dewy skin masterclass evening with my friend last month and had such an amazing time! I felt like I learned so much, the atmosphere was so welcoming and lovely. The studio Amy is based in is so light and lovely, I can’t wait to attend another!
Amy Robinson
Loved the sessions
Amy provided an amazing free consultation whilst I was having chemotherapy, and was a real boost! The products are all amazing & clearly explained the benefits and what will have the most impact. I loved the session & felt very pampered! Thank you Amy!
Carys Ward
Thank you Amy
Had a super makeup session with Amy who is so welcoming, warm and professional. Her studio is relaxing, with plenty of light and very comfortable. Thank you Amy for a wonderful experience, you are amazing!
Fauzia Taylor
Amy s amazing
Amy is amazing at what she does and really made me feel at home the moment I walked through the door. Her knowledge and experience is expansive and she’s collated a collection of products that are just lovely. Would highly recommend.
Louise Hampson
Verified customer
Wanting to visit the studio?
Everything you need to know before your appointment.
Yes, all studio experiences are by appointment only so we can give you our full attention and personalised care.
We’re based in the heart of Shrewsbury. Our studio is located above Juliet Chilton's, 69 Wyle Cop, SY1 1UX
Absolutely. Amy supports clients undergoing cancer treatment and all products are carefully chosen for sensitive and reactive skin.
Yes, all products used in the studio are available to purchase online or in-store so you can continue your routine at home.
No. We just offer makeup and skincare appointments.
Discover our Clean Beauty world
From our clean beauty philosophy to the brands we trust, explore everything behind the Just BeYOUtiful experience.
About Just BeYOUtiful
Our story, values and approach to personalised clean beauty.
The BeYOUtiful Edit
Discover makeup advice, skincare education and clean‑beauty insights on our blog.
Shop Our Clean Beauty
Explore all our beauty categories, curated by Amy for real skin and everyday confidence.
The Brands We Stock
Browse the high performing clean‑beauty brands Amy trusts and uses across all studio appointments.