introducing YOU to
Athr Beauty
Athr Beauty blends clean, sustainable ingredients with intense pigment and long‑lasting wear. Their formulas are designed for conscious beauty lovers who want performance without compromise.
Why Amy Personally Recommends Athr Beauty
Amy discovered Athr Beauty when she was living in Canada. She did makeup training with celebrity makeup artist Katey Denno & Athr was one of the brands on the programme. Amy fell in love with their pigments, commitment to sustainable beauty & how their clean formulas perform beautifully on all skin types
our newest athr beauty product!
Crystal Cheek Palette
"Pigmentation is always perfect with Athr & this trio is the most delightful colour selection." - Amy
I like to put the paler blush on her cheekbones & then add the darker blush slightly higher up the cheekbone & blend out. It creates subtle depth to the colour created. I also like the paler blush on my eyelids & into the crease-its subtle but not too much so!
No! There is a pigmented highlighted which can be used as a highlighter but also doubles up as a beautiful eyeshadow. Both blushes can be used as eyeshadow too-combine with the highlighter for a stunning eye look!
ATHR Palettes
Clean High‑Pigment Eyeshadow & Blush Palettes
Athr’s eyeshadows & blushes deliver bold colour with clean, vegan ingredients & sustainable packaging.
Athr Eyeshadow palettes
4 products
Athr Eyeshadow palettes
4 products
Athr Eyeshadow palettes
4 products
Athr Eyeshadow palettes
4 products
Athr Blush
1 product
Shop Whole Collection: Clean High‑Performance Makeup
Athr Beauty’s range includes eyeshadows, mascaras, lip colours and multi‑use palettes — all crafted with ethically sourced ingredients and recyclable packaging.
Indie Brand
Clean, Sustainable Makeup
Athr Beauty - YOUR questions answered!
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Athr Beauty creates clean, sustainable makeup using ethically sourced ingredients and recyclable packaging. Their formulas deliver high pigment, long wear and skin‑friendly performance without compromising environmental values.
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I choose brands that align with our clean beauty ethos, and Athr Beauty fits perfectly. Their ingredient transparency, high‑performance pigments and commitment to sustainability make them a standout choice for conscious beauty lovers.
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Yes — Athr Beauty formulates with clean, vegan ingredients and avoids common irritants. Their products are designed to be gentle on the skin while delivering bold, enduring colour.
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Athr Beauty uses ethically sourced mineral pigments, nourishing botanicals and clean, non‑toxic ingredients. Their formulas are designed to be both high‑performance and environmentally responsible.
We use all major carriers, and local courier partners. Use the shipping estimator in the cart to check your shipping rates. -
Top of my most popular choice as their clean mascaras-both are incredible!. Particularly as it can be hard to find smudge proof mascara! Their eyeshadow palette s are also loved for their colour pay off & staying ability.
Just BeYOUtiful FAQs
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We hope you love your purchase, but if you change your mind you may return unopened, unused products within 14 days of receiving your order.
To be eligible for a return:
- Products must be unopened, unused, and in their original packaging
- Seals, hygiene stickers, and outer cartons must be intact
- Returns must include proof of purchase
Due to hygiene regulations, we cannot accept returns of opened skincare, makeup, or beauty tools, unless the item is faulty.
Customers are responsible for return postage costs but a credit of £4 (our current postage costs) will be added to your account.
If your item arrives damaged, faulty, or you receive the wrong product, please contact us within 48 hours of delivery.
We will offer:
- a replacement
- or a full refund
- or a credit
Please include photos of the issue so we can resolve it quickly.
Gift cards cannot be returned.
Please send any returns to:
Just BeYOUtiful 69 Wyle Cop Shrewsbury SY1 1UX
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Many are, but not all. We love vegan products but we also love ingredients such as honey for their healing and natural qualities so we are not a vegan only company.
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We currently ship within the UK only but look forward to offering international shipping soon.
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Not only do we specialise in clean, evidence‑based beauty with a strong focus on ingredient transparency, but we are also founder led by a professional clean makeup artist who has a deep understanding of the beauty industry as well as the clean beauty market. We are committed to offering a personalised experience to shopping that other big online brands will not provide and we will not overwhelm you with as many products as possible. Instead we focus on stocking specific products from specific brands that fit into all routines for all skin types. Just BeYOUtiful is designed to be a gentle and comfortable shopping space where your needs are catered to and you feel seen and understood.
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Every product that we stock is pre-tested by our founder Amy Dyas to understand how the product works, feels and smells so that we can give you evidence based information and so we know what we are selecting. A lot of the brands that we stock have been known to Amy through her work as professional clean makeup artist in the fashion industry and others have been sought out for their reputation and confirmed performance.
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Not necessarily — and intentionally so. We champion safe, non‑harmful synthetics alongside botanicals because they’re often more stable, effective, and gentler for sensitive skin. We choose products based on safety, performance, and integrity. We are not against science in the clean beauty industry as long as it is safe and beneficial.
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Yes. We only stock brands that are cruelty‑free and compliant with UK/EU regulations, which prohibit animal testing for cosmetics.
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Yes — personalised recommendations are a core part of what we do. Whether you’re building a routine, choosing a skin tint, or navigating sensitive‑skin concerns, we offer tailored, honest guidance based on your needs.