Last weekend I travelled to Madrid for a very special reason — my first ever business trip as the founder of Just BeYOUtiful and the official relaunch of Twelve Beauty as Twelve Lab. It was...

As we move into slightly cooler weather, it seems appropriate for this month’s edit to bring you products that will nourish your skin in anticipation of dryer skin as well as a little hope for...

At Just BeYOUtiful, product and brand choice has always been of the utmost importance — it is one of the reasons I decided to start my own clean beauty company. Beauty stores tend to be...

This month marks the arrival of a new brand in the studio — Masaroo Organics. The partnership came about in a way I didn’t expect: Masaroo reached out and asked if I would create some...

Can Clean Beauty Make It at London Fashion Week? Absolutely. With London Fashion Week just wrapping, it feels like the perfect moment to answer a question I get all the time: does clean beauty have...

Don't worry, I am not against vegan beauty! Let me start by saying that I have nothing against vegan beauty or veganism! I do not take issue of any kind with a vegan approach to...

August always feels like a step towards Autumn whilst still being able to enjoy long evenings, warm air, and that gentle shift as summer begins to soften around the edges. It’s the perfect moment to...

Your first full Eclo Beauty makeup edit — creamy, blendable, plant‑powered colour for summer. July is here and it's time to enjoy warmer days, brighter looks, and makeup that feels joyful, effortless, and skin‑loving. With...

June always feels like the moment everything settles — the light is softer, the days stretch out, and routines become simpler. This month’s edit is all about calming, comforting textures and easy colour that works...