Back in March 2025, Just BeYOUtiful was honoured to be featured in a two‑page special in Shropshire Magazine, shining a spotlight on our clean beauty studio here in the heart of Shrewsbury.

In the feature, founder and makeup artist Amy Dyas spoke with the magazine’s editorial team about the journey behind the studio — from her early days working in fashion and editorial makeup and how that passion evolved into creating a space where transparency, education, and modern, non‑toxic beauty come together at Just BeYOUtiful.

The article explores the rise of clean beauty in Shropshire, why ingredient awareness matters more than ever, and how Amy’s commitment to evidence‑led, sensitive‑safe products has shaped the studio’s philosophy. It also offers readers a behind‑the‑scenes look at the calm, welcoming environment Amy has built for clients seeking personalised skincare and makeup support.

Shropshire Magazine beautifully captured the heart of what we do: helping people feel confident, understood, and empowered in their beauty choices. Their team spent time inside the studio, learning about our curated brands, our approach to client care, and the growing community that has formed around clean beauty in Shrewsbury.

We’re incredibly grateful to Shropshire Magazine for such a thoughtful and generous feature.