Back in February 2025, our founder Amy Dyas sat down with Jane Koop from Woman Alive Magazine to talk about her journey into clean beauty and makeup artistry.
In the feature, Amy shares how she first discovered clean beauty, her background working across fashion and editorial, and how her faith, values, and passion for non-toxic products have shaped both her career and the creation of Just BeYOUtiful.
The article beautifully captures Amy’s belief that clean beauty belongs in every part of the beauty industry – from the runway to real life – and her desire to help women feel confident, supported, and truly seen.
We’re so grateful to Woman Alive Magazine for such a thoughtful and inspiring feature. If you would missed reading it in the magazine edition then it is also available to read on the Woman Alive Website.
