Ere Perez is one of those rare beauty brands that feels both timeless and modern. Loved for its skin-first makeup formulas and commitment to sustainability, the brand has become a go-to for anyone looking to simplify their routine without compromising on performance or values.

Founded by Ere Perez herself, the brand is deeply influenced by holistic wellness, natural ingredients, and a less-is-more philosophy that runs through every product.

A brand born from necessity

Ere Perez’s journey into clean beauty began with a very personal need. When she arrived in Australia in 1999, truly clean and gentle beauty products were hard to find, especially for sensitive eyes and skin.

“I couldn’t find a safe and gentle mascara for sensitive eyes like mine, therefore I decided to make it myself,” Ere explains.

That determination led to the creation of the Natural Almond Mascara, Ere Perez’s very first product and still one of the brand’s best sellers today. Remarkably, the formula has remained unchanged for over 22 years, a testament to its effectiveness and thoughtful formulation.

Inspired by generations of natural healing

Ere’s approach to beauty is rooted in her upbringing in Mexico, where wellness and natural therapies were part of everyday life.

“My family was always involved in holistic therapies and wellness. My grandpa was a traditional medicine man and my mother’s love for natural healing has always inspired me.”

This influence is woven throughout the brand, from ingredient choices to multifunctional products. One of the most iconic examples is the Beetroot Cheek & Lip Tint, inspired by Ere’s childhood memories of her mother using fresh beetroot as a natural blush.

It’s this blend of tradition and modern formulation that gives Ere Perez products their distinctive character.

Skin-first makeup that truly performs

While Ere Perez is known for its beautiful makeup, the brand has always prioritised skin health just as much as aesthetics.

When asked which product she’s most proud of, Ere finds it hard to choose, but often points to the Australian Blue Cypress Face Nectar.

“It’s a fantastic everyday face oil for all skin types, and it helps to awaken even dry sensitive skin types.”

This skin-first philosophy is what makes Ere Perez makeup so wearable. Products are designed to enhance natural features, not mask them, making them ideal for everyday use and sensitive skin alike.

Sustainability beyond ingredients

Ere Perez has long been a leader in sustainable beauty, looking beyond formulations to consider the full lifecycle of its products.

“The beauty industry contributes to much of our Earth’s waste, and as Creative Director I feel a responsibility to ensure our products are guilt-free.”

One of the brand’s proudest innovations is the Makeup-Wheel Refillable Case, a thoughtfully designed refill system made from 100% aluminium, without magnets, glue, or unnecessary components.

It’s a clear reflection of the brand’s commitment to reducing waste while maintaining a premium, functional design.

Lessons from building a conscious beauty brand

Like many pioneers in clean beauty, Ere’s early challenge was education.

“In the early days, my biggest challenge was educating beauty consumers about the skin benefits of swapping out undesirable ingredients, to natural formulas.”

Today, the challenge has evolved. Conscious creation now means making difficult decisions, even when it involves letting go of products or ideas that don’t align with the brand’s environmental values.

This honesty and willingness to evolve is part of what makes Ere Perez so trusted.

A less-is-more approach to beauty and life

Ere’s personal philosophy mirrors the brand’s ethos. Her days balance wellness, family, creativity, and work, often starting with simple rituals like green juice, ocean swims, and intentional planning.

She’s also a firm believer in multitasking products:

“I love using a product for more than it’s advertised to do. For example, I double up my Almond Brow Pencil as a cream contour.”

It’s a practical, realistic approach to beauty that resonates with busy, modern lives.

What’s next for Ere Perez?

As the brand continues to grow, its focus remains clear.

“We are really honing our less-is-more philosophy… creating innovative natural beauty products, and continuing to be leaders in sustainable and clean beauty.”

One exciting direction on the horizon? Water-less products, signalling yet another step towards reducing environmental impact while pushing innovation forward.

Why we love Ere Perez at Just BeYOUtiful

Ere Perez embodies everything we look for in a clean beauty brand: integrity, performance, transparency, and a genuine commitment to people and planet.

It’s makeup that feels good to wear, easy to use, and thoughtfully made, without unnecessary compromise.

You can explore our curated selection of Ere Perez clean beauty favourites online or visit us in-store for personalised advice.