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MADARA
A clean beauty favourite, the Gloss and Vibrancy Shampoo by Mádara is a gentle yet effective hair cleanser that brings out natural radiance and softness in every strand. Crafted by Mádara, a Latvian brand rooted in Nordic botanical science and certified to high natural standards, this shampoo is formulated with extracts of Northern birch and cranberry to help purify without stripping essential moisture.
Why we love
"One of our founder Amy's favourite shampoos"
Finish: Luminous, glossy hair
Hair Type: All hair types
Effect: Gentle cleanse with shine and resilience
Use: Daily hair wash for radiant, silky texture
A clean beauty favourite, the Gloss and Vibrancy Shampoo by Mádara is a gentle yet effective hair cleanser that brings out natural radiance and softness in every strand. Crafted by Mádara, a Latvian brand rooted in Nordic botanical science and certified to high natural standards, this shampoo is formulated with extracts of Northern birch and cranberry to help purify without stripping essential moisture. The result is hair that feels smoother, looks healthier and shines with a natural gloss. Packaged responsibly using recycled materials, it’s a mindful choice for those who want clean hair care with environmental care at its heart.
This shampoo combines gentle plant-derived cleansing agents with botanical extracts like birch and cranberry that lightly purify the hair and lift away impurities while helping enhance natural sheen and texture.
Highlighted ingredients include Betula Alba (Northern birch) leaf extract and Vaccinium macrocarpon (cranberry) fruit extract, known for their skin- and hair-friendly properties, along with mild surfactants that clean without over-drying.
Full ingredients list:
Aqua Sodium Coco-sulfate Coco GlucosideRosa Damascena (Rose) Flower Water 1 Cocamidopropyl Betaine Betaine 1 Citric Acid Sodium Chloride Glyceryl Oleate Aroma Behenyl Alcohol Betula Alba (Birch) Leaf Extract 1 Vaccinium Macrocarpon (Cranberry) Fruit Extract 1 Brassica Alcohol Sodium Benzoate
Brassicyl Isoleucinate Esylate Hydrolyzed Wheat Protein
Potassium Sorbate Limonene 2 Linalool 2 Citrus Aurantium Peel Oil
1 = Ingredients from organic farming
2 = From natural essential oils
*Please note that ingredient lists may change and slightly vary from time to time. You will always find the most up-to-date information on the actual product packaging.
This shampoo is suitable for all hair types — from fine and flat to thick or dry — and is particularly appealing if you’re looking for a gentle cleanse that adds gloss and softness.
Apply to wet hair, massage gently to lather, then rinse thoroughly. For best results, follow with a conditioner from the same range to lock in moisture and shine.
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